Newsletter design basics

In this information lesson, i learnt about Newsletter design basics! These basics include the consistency of pages, the usage of the right tools, knowing the fundamentals of layer, colour and typography and lastly, knowing the audience.

 

CONSISTENCY

Consistency is key in graphic design! Be it in advertisements, or newspaper articles. Consistency would allow a reader to not get lost in chunks of paragraphs halfway through, and hence it is important in this case of newsletter designing.

Here is an example of 2 inconsistent pages.

Screen Shot 2014-07-06 at 10.17.23 pm

Screen Shot 2014-07-06 at 10.17.29 pm

As you can see above, these 2 images are clearly of a totally different layout! A consistent layout throughout the same article is important to prevent confusion amongst readers.


 USING THE RIGHT TOOLS.

Moving on to using the right tools. In newsletter design, it is extremely important to use the right tools to get the desired result! Adobe photoshop or illustrator are not really popular amongst professionals when making newsletter designs. They use this very cool tool called Indesign. I got to learn about this tool while in class, and Mr Cheo guided us through the many functions this amazing application can do. From creating and changing layouts to coming out with your own unique designs all can be done with this application!

Screen Shot 2014-07-06 at 11.14.26 pm

These are the tools InDesign has. The toolbar is similar to that of adobe photoshop & illustrator, hence anyone familiar with them would be familiar with Indesign. However some of these tools may perform different functions.

indesign

This is an example of how a basic magazine layout can be created.


KNOWING THE FUNDAMENTALS

Knowing the fundamentals in this application is very important. Without knowing the fundamentals one would not be able to make a basic layout without any problems.

The fundamentals include colour, layout, and typography.

color whee

Learning your colour wheel is one of the most important fundamentals. Knowing what colour matches with each other and knowing colliding colours is crucial in making an article look good in an overall manner. Colours that don’t go would cause the entire page to look disorganised and disarrayed and as a result people would lost interest quickly.

layout balance

Secondly, a good layout balance is a key fundamental to newsletter designing. Without a proper layout, readers might get lost easily in the chunks of paragraphs due to disorganisation or just because of a bad confusing layout.

Here is an example of a bad layout.

bad layout

As you can see from this illustration above, the texts clearly blends into the background, making it extremely hard to read. Not only that, the spaces in between sentences are also too big, making it easy for readers to get distracted.

Here is an example of a good layout.

good layout

On this article on a car, you can see the neatly organised paragraphs as well as a car on the bottom left of the page, acting as a reference, and also a reminder to the reader to what they are reading about.


TYPOGRAPHY

Next, typography. Typography in newsletter designing is one of the fundamentals leaning towards to the important side. Bad typography would cause a reader to be unable to read or cause a strain in their eyes because of unusual fonts.

Here is a good and bad example of typography in newsletter designing.

goodbad

As you can (kinda) see on the left side, the spacing between words are more consistent in size and the words are mostly on the line grid itself, whilst on the right side, words are hovering above the lines, making it look messy and all over the place.


KNOW THE AUDIENCE

Last but not least, knowing your audience is an important fundamental in newsletter designing. Because magazines and books go out to the mass audiences, different people of different age groups would receive the same copy. Hence different categories of these people of different age groups would be able to enjoy the articles.

kids

For example, here is an article for kids. As you can see form the illustration above, bright colours are used, and the paragraphs aren’t too long. This would allow kids to not get drowned in the long paragraphs of unfamiliar words, hence promoting reading.

adult

Unlike the kids article which is short, sweet and colourful, this article promoting the phantom of the opera is dull coloured with long winded paragraphs. This is to ensure as much background information is given to the audience as they would be given the choice whether or not they would want to view the play.


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